"Exploring the technology of tomorrow, today" – Gregory Elsborg
Digital Brand Evolution is a key facet for all companies, and general principals can be applied across all industries
Data modelling technology is disrupting traditional segmentation modelling. However, both may be missing the mark. The key differentiation that must be taken into account when looking at manual or dynamic customer modeling is to marry INTENT to BEHAVIOR.
‘Digital Innovation’ has become the new ‘Mobile First’ buzzword for almost every company across the land over the last couple of years. These two initiatives are actually very closely related in many ways though the ‘Mobile First’ strategy gives some more wiggle room for traditional practices and flexibility in how updates and upgrades are deployed. …
Continue reading "The Building Blocks to Digital Innovation"
The rise of mobility has fundamentally altered our behavior within society.It has the potential to have event greater impact on our business environments than our personal lives...
The current state of the technology landscape, and questions as to what's next for us all over the next 10 years!
Before we get started, if you didn't get the chance to read it, also check out my Top 5 Digital Developments of 2018 article before reviewing what's planned for the new year! 2019 represents an exciting, but also rather scary time for the technology industry, and the implications of new tech developments on the broader …
Continue reading "Top 5 Digital Technology Predictions for 2019"
A review of my Top 5 Digital Developments in the year of 2018!
Currently, I am sat at the gate at Chicago O'Hare waiting to board a flight to DFW and I'm struck by the number of people mingling around the gate entrance waiting for it to open and then to rush forward zone by zone for preassigned seats. With the wealth of information we now have available …
Continue reading "Thoughts from the Airport… How to change and improve habits of customers"
Entering into 2019, and looking back at the last decade, there have been a number of major digitally focused innovations across the retail landscape that have positively impacted the shopping experience. But which were the most significant? Hindsight is a wonderful thing. We can now look back on the key digital advancements in retail that …
Continue reading "The 10 Most Important Digital Retail Innovations of the 2010s"
The Secret Weapon of Review Aggregators in the Hospitality Industry Reviews are all around us. They have a well proven impact on customer sentiment and purchase decision, and, if you’re anything like me, seeing a 3.5 or lower on any product or service will make you hesitant before completing a decision. Reviews are also nothing new, …
Continue reading "Data + Content = Power… Examples From the Hospitality Industry"
Horizon of Digital 