Thoughts from the Airport… How to change and improve habits of customers

Currently, I am sat at the gate at Chicago O'Hare waiting to board a flight to DFW and I'm struck by the number of people mingling around the gate entrance waiting for it to open and then to rush forward zone by zone for preassigned seats. With the wealth of information we now have available …

Data + Content = Power… Examples From the Hospitality Industry

The Secret Weapon of Review Aggregators in the Hospitality Industry Reviews are all around us. They have a well proven impact on customer sentiment and purchase decision, and, if you’re anything like me, seeing a 3.5 or lower on any product or service will make you hesitant before completing a decision.  Reviews are also nothing new, …