The rise of mobility has fundamentally altered our behavior within society.It has the potential to have event greater impact on our business environments than our personal lives...
The 10 Year Battle for the Digital Ecosystem is just Beginning…
The current state of the technology landscape, and questions as to what's next for us all over the next 10 years!
Top 5 Digital Technology Predictions for 2019
Before we get started, if you didn't get the chance to read it, also check out my Top 5 Digital Developments of 2018 article before reviewing what's planned for the new year! 2019 represents an exciting, but also rather scary time for the technology industry, and the implications of new tech developments on the broader …
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The Top 5 Digital Developments of 2018
A review of my Top 5 Digital Developments in the year of 2018!
Thoughts from the Airport… How to change and improve habits of customers
Currently, I am sat at the gate at Chicago O'Hare waiting to board a flight to DFW and I'm struck by the number of people mingling around the gate entrance waiting for it to open and then to rush forward zone by zone for preassigned seats. With the wealth of information we now have available …
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Data + Content = Power… Examples From the Hospitality Industry
The Secret Weapon of Review Aggregators in the Hospitality Industry Reviews are all around us. They have a well proven impact on customer sentiment and purchase decision, and, if you’re anything like me, seeing a 3.5 or lower on any product or service will make you hesitant before completing a decision. Reviews are also nothing new, …
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Who’s in charge and where is my data? Requirements for marketers to stay relevant in the evolving digital channel
If a user engages in one digital channel, we must be able to communicate that action to any channel where we want to complete an ongoing action. How to use data to transform digital experiences Historically,a brand will segment customers through a variety of inference factors, and then uses these segmentation points to cue up …