"Exploring the technology of tomorrow, today" – Gregory Elsborg
Changes in the the Retail landscape coming up on the horizon
Data modelling technology is disrupting traditional segmentation modelling. However, both may be missing the mark. The key differentiation that must be taken into account when looking at manual or dynamic customer modeling is to marry INTENT to BEHAVIOR.
The retail landscape is changing due to the emergence of pure play digital alternatives, the dominance of cross-category sellers such as Walmart, and the expansion of consumer information availability. This article examines the big 4 types of retail model, and the key drivers for success in each of these areas. To keep thinks positive, I've …
Continue reading "Unpacking Retail – The 4 retail models and how to win in each"
Entering into 2019, and looking back at the last decade, there have been a number of major digitally focused innovations across the retail landscape that have positively impacted the shopping experience. But which were the most significant? Hindsight is a wonderful thing. We can now look back on the key digital advancements in retail that …
Continue reading "The 10 Most Important Digital Retail Innovations of the 2010s"
During my career, I have been lucky enough to work with a number of great innovators across both the Retail and Distribution spaces. A great inspiration to me was working with Charlie Larkin, Sr Director of GameStop Technology Institute, helping his team bring to life various projects to create and promote exciting new experiences for our …
Continue reading "Retailers, How to Analyze the State of Your Digital Transformation!"
Change is on the horizon for retailers. We are seeing the impacts already with multiple big name retailers falling into bankruptcy and disappearing from our streets. This can be attributed to a number of different factors, there are financial (mis)management aspects and market forces, but for this article, we will focus on the impact of …
Continue reading "Shopping is evolving, and faster than ever…"
Horizon of Digital 