Harnessing your Digital Brand Proposition to create Interconnected Experiences

The action of creating positive interconnected digital brand experiences enhances all areas of a company’s performance, so how do we actually do it? How do brands identify a best-fit approach to digital brand experience? Like any new marketing venture, a few core brand-driven questions must be approached at the beginning of exploring a new path.  Reviewing the …

Transforming Your Digital Brand by Developing Interconnected Experiences

Marketing groups work in silos in many organizations, separated by perceived differences in goals and tasks, and the lack of interoperability between systems. In one corner, an email marketing manager collaborates with designers to tweak the next email blast, while on the other side of the room, a SEM is working to optimize keyword effectiveness. Meanwhile, a …