"Exploring the technology of tomorrow, today" – Gregory Elsborg
Digital Brand Evolution is a key facet for all companies, and general principals can be applied across all industries
The action of creating positive interconnected digital brand experiences enhances all areas of a company’s performance, so how do we actually do it? How do brands identify a best-fit approach to digital brand experience? Like any new marketing venture, a few core brand-driven questions must be approached at the beginning of exploring a new path. Reviewing the …
Continue reading "Harnessing your Digital Brand Proposition to create Interconnected Experiences"
Marketing groups work in silos in many organizations, separated by perceived differences in goals and tasks, and the lack of interoperability between systems. In one corner, an email marketing manager collaborates with designers to tweak the next email blast, while on the other side of the room, a SEM is working to optimize keyword effectiveness. Meanwhile, a …
Continue reading "Transforming Your Digital Brand by Developing Interconnected Experiences"
If a user engages in one digital channel, we must be able to communicate that action to any channel where we want to complete an ongoing action. How to use data to transform digital experiences Historically,a brand will segment customers through a variety of inference factors, and then uses these segmentation points to cue up …
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