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Horizon of Digital
Horizon of Digital

Horizon of Digital

"Exploring the technology of tomorrow, today" – Gregory Elsborg

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Tag: #Loyalty #DigitalTransformation #In-StoreDigital #Tablets #CustomerExperience #DataAnalytics #NeuralNetworks

Posted on April 9, 2019April 9, 2019

How much do I really know about my customer? – The juxtaposition of Loyalty and Data Modelling

Data modelling technology is disrupting traditional segmentation modelling. However, both may be missing the mark. The key differentiation that must be taken into account when looking at manual or dynamic customer modeling is to marry INTENT to BEHAVIOR. 

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