Distributors, How to Analyze the State of Your Digital Transformation

Distribution is a highly varied business, with many players operating and occupying different spaces from industry to industry. My own distribution experience spans digital leadership roles in both the Electronics and Electrical Distribution space. As such, the lens I apply in this article will likely have more of a focus on these industries, though much …

Data + Content = Power… Examples From the Hospitality Industry

The Secret Weapon of Review Aggregators in the Hospitality Industry Reviews are all around us. They have a well proven impact on customer sentiment and purchase decision, and, if you’re anything like me, seeing a 3.5 or lower on any product or service will make you hesitant before completing a decision.  Reviews are also nothing new, …

Retailers, How to Analyze the State of Your Digital Transformation!

During my career, I have been lucky enough to work with a number of great innovators across both the Retail and Distribution spaces. A great inspiration to me was working with Charlie Larkin, Sr Director of GameStop Technology Institute, helping his team bring to life various projects to create and promote exciting new experiences for our …

Harnessing your Digital Brand Proposition to create Interconnected Experiences

The action of creating positive interconnected digital brand experiences enhances all areas of a company’s performance, so how do we actually do it? How do brands identify a best-fit approach to digital brand experience? Like any new marketing venture, a few core brand-driven questions must be approached at the beginning of exploring a new path.  Reviewing the …

Transforming Your Digital Brand by Developing Interconnected Experiences

Marketing groups work in silos in many organizations, separated by perceived differences in goals and tasks, and the lack of interoperability between systems. In one corner, an email marketing manager collaborates with designers to tweak the next email blast, while on the other side of the room, a SEM is working to optimize keyword effectiveness. Meanwhile, a …

Who’s in charge and where is my data? Requirements for marketers to stay relevant in the evolving digital channel

If a user engages in one digital channel, we must be able to communicate that action to any channel where we want to complete an ongoing action. How to use data to transform digital experiences Historically,a brand will segment customers through a variety of inference factors, and then uses these segmentation points to cue up …