"Exploring the technology of tomorrow, today" – Gregory Elsborg
Entering into 2019, and looking back at the last decade, there have been a number of major digitally focused innovations across the retail landscape that have positively impacted the shopping experience. But which were the most significant? Hindsight is a wonderful thing. We can now look back on the key digital advancements in retail that …
Continue reading "The 10 Most Important Digital Retail Innovations of the 2010s"
Distribution is a highly varied business, with many players operating and occupying different spaces from industry to industry. My own distribution experience spans digital leadership roles in both the Electronics and Electrical Distribution space. As such, the lens I apply in this article will likely have more of a focus on these industries, though much …
Continue reading "Distributors, How to Analyze the State of Your Digital Transformation"
The Secret Weapon of Review Aggregators in the Hospitality Industry Reviews are all around us. They have a well proven impact on customer sentiment and purchase decision, and, if you’re anything like me, seeing a 3.5 or lower on any product or service will make you hesitant before completing a decision. Reviews are also nothing new, …
Continue reading "Data + Content = Power… Examples From the Hospitality Industry"
During my career, I have been lucky enough to work with a number of great innovators across both the Retail and Distribution spaces. A great inspiration to me was working with Charlie Larkin, Sr Director of GameStop Technology Institute, helping his team bring to life various projects to create and promote exciting new experiences for our …
Continue reading "Retailers, How to Analyze the State of Your Digital Transformation!"
Change is on the horizon for retailers. We are seeing the impacts already with multiple big name retailers falling into bankruptcy and disappearing from our streets. This can be attributed to a number of different factors, there are financial (mis)management aspects and market forces, but for this article, we will focus on the impact of …
Continue reading "Shopping is evolving, and faster than ever…"
The action of creating positive interconnected digital brand experiences enhances all areas of a company’s performance, so how do we actually do it? How do brands identify a best-fit approach to digital brand experience? Like any new marketing venture, a few core brand-driven questions must be approached at the beginning of exploring a new path. Reviewing the …
Continue reading "Harnessing your Digital Brand Proposition to create Interconnected Experiences"
Marketing groups work in silos in many organizations, separated by perceived differences in goals and tasks, and the lack of interoperability between systems. In one corner, an email marketing manager collaborates with designers to tweak the next email blast, while on the other side of the room, a SEM is working to optimize keyword effectiveness. Meanwhile, a …
Continue reading "Transforming Your Digital Brand by Developing Interconnected Experiences"
If a user engages in one digital channel, we must be able to communicate that action to any channel where we want to complete an ongoing action. How to use data to transform digital experiences Historically,a brand will segment customers through a variety of inference factors, and then uses these segmentation points to cue up …
Horizon of Digital 